What is lamination? Lamination applies a thin layer of plastic to paper or corrugated material to enhance and protect printed packaging. Types of laminations include glossy, matte, silk type, and scuff-proof. Lamination is used for a variety of printed items including but not limited to packaging, book covers, brochures, and business cards. When used for […]
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Effective packaging design is important to all brands and companies, big and small alike. Packaging should aim to protect your product, grab attention, create the desired purchasing experience, and differentiate your product from the competition. Here are some tips to consider for your next packaging design project. #1: Grab Customer Curiosity Smart packaging and graphic
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Product packaging has dramatically evolved since its humble beginnings of simply shipping goods to market. The simple box or bag has lost its effectiveness as consumers have started to expect more, consciously or subconsciously. Often times, companies and brands don’t understand how important retail packaging is to the customer’s experience. Retail packaging that puts the
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4- Color Process vs. PMS Coloring – What is the difference? Some of the most common questions when creating packaging is about the printing and artwork design. What artwork are you looking to get printed? How many colors is the artwork? How intricate is the design? Will there be multiple versions? These questions are asked
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What is Foil Stamping A great way to take your packaging to the next level and give it that luxurious feel is to add embellishments. One of the most popular embellishments you can add to your packaging is foil stamping. Foil stamping is an application method that uses heat and pressure to apply a foil
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A great way to upgrade your packaging is through high quality print design. It can turn an average looking box into a unique and beautiful package. Great packaging print and logos can help distinguish a brand and catch the eye of the consumer from the shelf. There are many different methods of printing that can
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