POP stands for “point-of-purchase” and refers to anything that a customer can interact with in a retail environment that affects their purchasing decisions or perception of your brand.
POS, another common acronym in the industry, stands for “point-of-sale” and refers to the retail area where the actual sales transaction of the product takes place. Typically, these interactions occur near the checkout area of the retailer.
POP displays can also be classified and defined based on their estimated useful life. The following are the three main categories used in the POP display industry: temporary POP displays, semi-permanent POP displays, and permanent POP displays.
Temporary retail displays typically have a useful life of 2-4 weeks and do not get refilled with product once the original product has been depleted. Common packaging materials used for temporary displays include corrugated, chipboard, paperboard, and thermoform trays.
Permanent retail displays, as the name suggests, have a longer useful life usually around 1-3 years. Permanent POP displays will be refilled consistently over its lifetime. Common materials used for permanent displays include wood, metal, plastic, acrylic, glass, and many other durable materials.
Semi-permanent is a loosely definite category that covers POP displays that fall somewhere between these two categories and uses materials from both categories.